How to Create a Role When One Doesn’t Exist

Real Story + 4-Step Framework

Some of the best hires I’ve seen?

They weren’t filling job openings. They were creating new roles by solving visible problems.

Here’s how one client did it:

Step 1: Identify a company you love — even if they’re not hiring

Look for signs of growth:

• New funding

• Recent product launches

• Open roles in other departments

Step 2: Spot a gap or pain point Can be from:

• Glassdoor reviews

• Customer feedback

• Founder posts or podcast interviews

Client example:
Saw a fintech startup struggling with activation drop-offs. No head of lifecycle marketing. Clear gap.

Step 3: Build a 1-page value deck Include:

• The problem

• What you’d do in 30–60–90 days

• One past result that proves you can do it

Step 4: Send it directly to the hiring manager or VP No application. No ATS. Just:

“Saw [X], thought this might help. Open to chatting?”

Two calls later: They created the role. $20K above expected.

Questions?

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