How to Make LinkedIn Actually Work for You (Not Just Recruiters)

Your LinkedIn profile should do one job:

📣 Make someone immediately understand the problem you solve and why you’re a no-brainer to interview.

But most profiles? They read like corporate oatmeal.

Here’s how to fix it:

Step 1: Rewrite your headline for outcomes

❌ “Marketing Specialist at XYZ”
✅ “Helping B2B teams generate 6-figure pipeline via email and content strategy”

Step 2: Use the “About” section to sell your narrative

Use this 3-part formula:

1. What do you do?

2. What kind of problems have you solved?

3. Who should be contacting you?

Example:

“I’ve spent the last 5 years building marketing ops that actually drive pipeline — not vanity metrics. At my last role, we tripled MQL-to-demo conversion in under a quarter.

If you’re scaling a team and your lead quality is tanking, we should talk.”

Step 3: Pin proof

Your top 3 featured posts should show:

• A project you led

• A win with real numbers

• A short post with your POV on your industry

Most people just “exist” on LinkedIn. The ones who get DMs?

They turn it into a landing page for their value.

Questions?

Reply!