Most people cold email like this:
“Hi, I’m looking for a new opportunity in [industry]. Please let me know if you’re hiring.”
Delete.
No one owes you an opportunity. But they’ll always make room for someone who brings clarity + value.
Here’s how our clients write cold emails that actually convert:
Step 1: Start with a human observation
“Saw your Q2 goals included reducing churn — we faced something similar at [past company].”
Step 2: Establish credibility in one line
“I built a retention flow that improved onboarding and reduced drop-off by 28% in six months.”
Step 3: Ask a non-needy question
“Open to a quick chat? I’d love to share how we did it.”
That’s it.
No résumé. No list of skills. Just a reason to talk.
Real example: One client sent an email like this to a VP of Product. No job posted.
7 minutes later: “Let’s talk.”
Two interviews later: custom role created.
Questions?
Reply!