Our best cold emails and why they work

Our candidates have sent 100,000 emails in the last month to hiring managers and recruiters at companies using Relentless's software.

Here's a few of my favorite example emails and why they're effective:

Example 1: The "make me feel important" approach

Humans have an innate need to feel valuable and important. Here's an example of how an email to a hiring manager does just that:

Learn the following:

1. The candidate tells the hiring manager that they can "make their year" - the hiring manager now feels special and like they have the opportunity to make a significant impact in the candidate's life.

2. The candidate concisely summarizes their impact over career into 1 sentence. They reference Meta and Mark Zuckerberg (a prestigious company and person) and use metrics like 100+ person sales teams to quantify their impact.

3. The subject line stands out - how often do people get emails that say they can make someone's year?

Example 2: The "Make me laugh approach"

Humans love to laugh. Here's an example of how an email to a hiring manager does just that:

Learn the following:

1. The candidate uses wit - the follow up email isn't aggressive - it plays on the joke that's opened in email 1 asking if the hiring manager was too busy to respond because they're secretly a superhero.

2. The candidate concisely summarizes their impact over career into 1 sentence. Personally, I'm not a huge fan of the way it's done and would probably use less buzz words, but it generated a response in this example.

3. The subject line stands out - how often do people get emails indicating they can be a hero?

Example 3: The "Make me feel empathetic for you approach"

Humans best respond to people when they feel for their story. Here's an example of how an email to a hiring manager does just that:

Learn the following:

1. Everyone has felt helpless before and everyone wants to help the underdog - the candidate opens with "you" making the hiring manager put themselves in the candidate's shoes. They then explain how there's hundreds of other applicants and emphasize they're willing to work hard "and go the extra mile" which is why they emailed them.

2. The candidate concisely summarizes their impact over their career into 1 sentence. I like the use of revenue to quantify their impact as well as the fact that they mention that they're ex-IBM.

3. The subject line stands out - I'd be curious if someone emailed me saying "You've felt this" - wouldn't you?

P.S. The candidate followed up thanking us later because it resulted in an interview:

Final tip: 

Notice that the consistent trend in every one of these emails is that the candidate makes the person they're emailing feel an emotion.

Here's an excerpt from an article I wrote a few years ago: 

"You are 2x more likely to land a job if you can provide value to your interviewer. This can be by triggering their emotions or by helping them (e.g. doing a free project for them)."

The same idea rings true today.

Link to that article: https://kareemabukhadra.substack.com/p/the-secret-to-selling-