Tip 1: Stop Hoping to Be Liked.
Start Making It Obvious Why You’re the Hire.
Most candidates walk into interviews with the same tired playbook.
They smile wide.
Recite polished answers.
Say things like, “I’m a team player.”
Then cross their fingers and hope to be liked.
And that’s exactly why they keep hearing:
“Thanks for your time, but we’re moving forward with someone else.”
Here’s the truth that stings a little:
Being likable isn’t enough.
Not by a long shot.
Hiring managers aren’t looking for the nicest person.
They’re looking for the clearest, lowest-risk, highest-impact choice.
So stop trying to be picked - and start making it painfully obvious why you’re the solution.
We coach our clients to walk into interviews with a simple, one-page “Why Me” doc.
Not a fluff portfolio.
Not a 10-page manifesto.
Just one sharp page that nails:
-What the company actually needs right now
-Why you’re uniquely built to solve it
-The outcomes you’ll drive in the first 30 days
One of our clients sent this after a second-round conversation.
By the end of the day, the CEO called the recruiter directly.
Canceled the remaining interviews.
Made the offer on the spot.
Most candidates just answer questions and hope.
You’re going to show up with proof.
So here’s my challenge to you:
Build your one-page case today.
What’s keeping this company up at night?
(Dig into their job description,website, press releases, or recent LinkedIn posts - name their pain.)
Why are you built to solve this?
(Tie your past wins directly to their biggest needs.)
What results will you drive in the first 30 days?
(Put your plan in their world, with their metrics.)
Added bonus - add a Loom video of you walking them through it.
Keep it under one page. Keep it crisp.
Make it impossible for them to forget you.
Don’t wait for another rejection email to finally get serious.
Want to see how fast the game changes when you position yourself as the obvious hire?
Try it - then come back and tell me what happened.