Tip 7: Stop Waiting to Get Discovered

Engineer Your Own Demand

Most job seekers treat their job search like buying a lottery ticket.

They pick a few roles, send out a resume, cross their fingers, and wait for a miracle.

Meanwhile, the smartest professionals aren’t waiting at all.

They’re actively engineering demand for what they do.

They know hiring is a trust exercise. Companies aren’t just buying your experience -they’re buying confidence that you can handle their problems.

So they stop being invisible.

They make their expertise impossible to ignore.

Visibility Without Substance is Noise.

Substance Without Visibility is a Wasted Advantage.

It’s not enough to be great at your job if nobody sees it.

And it’s not enough to be visible if you’re not demonstrating how you think, solve, and create impact.

The intersection of both is where demand happens.

That’s how you move from hoping for callbacks to people reaching out directly saying, “I think we need you on our team.”

How to Actually Do This (Without Feeling Like a Wannabe Influencer)

A lot of professionals freeze up here. They think, “I’m not the type to post all over social media.”

But you don’t have to be a thought leader or churn out content daily.

You just need a steady trickle of proof that you know your stuff.

Try this instead:

• Post on LinkedIn once or twice a week.

  Share a brief story about a challenge you overcame, a process you streamlined, a mistake that taught you something.
  Keep it human and tied to your field.

• Go live or record a quick video.
  Talk about a topic you’re a firm believer in; what’s broken in your industry, what most people overlook, or a shift you think is coming.
  People connect faster with faces and voices.

• Comment thoughtfully on others’ posts.
  Don’t just say “great post.” Add perspective. Offer a small takeaway. That positions you as a peer, not a bystander.

• Ask smart questions.
  Instead of posting articles nobody reads, ask, “How are others tackling X right now?” or “Curious if anyone else is seeing Y trend?”
  It invites dialogue that builds relationships.

• Follow up privately.
  If someone gives an interesting answer, DM them. Start a real conversation. That’s how backchannels to opportunities get built.

Why This Works

Hiring managers hate risk.

They want to know: Can you solve our problems? Will you fit into our culture? Are you someone we can trust to deliver?

When you show up regularly, sharing how you think, what you value, and how you approach tough problems, you remove the uncertainty.

You become familiar.

Familiar breeds trust.

And trust is what gets people hired.

The Bottom Line

Stop hoping to get discovered.

That’s a passive strategy built on luck.

Start engineering demand by making it easy for people to see your value, understand how you think, and trust you with their toughest challenges.

Most won’t do this.

They’ll keep spraying resumes into the void, convinced more volume equals more chances.

But visibility plus substance always beats volume plus hope.